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Beyond the Wrench

Taking Technical Skills Beyond the Bay

John Melendez, Owner of JDM Collision, discusses the immense value of carrying technical skills into management and other industry roles. He covers his evolution from technician to industry leader, the lasting impact of effective mentorship on the next generation, and how leveraging certifications directly drives higher pay. Watch the Full Episode  Show Notes About

2025-11-26T09:42:33-05:00Beyond the Wrench|

Building Trust Between Shops & Customers

Marc Poulsen, National Accounts Manager, shares how AutoNet TV helps shops build trust with customers and why it’s essential. Learn why showcasing ASE-certified technicians matters, the public’s misconceptions about the technician role, and the challenges of explaining maintenance and complex repairs to customers. Note: We experienced a small technical issue during recording that caused a

Building Future Technicians with Tom Wood University

Bill Demaree and Aaron Blount join us to share how Tom Wood University brings high school students into the dealership for hands-on automotive learning. They discuss the “why” behind the program, the importance of ownership support in building a marketplace of future technicians, and how they structure the curriculum to prepare students for real-world success

2025-11-12T08:46:39-05:00Beyond the Wrench|

Who Is Jay Goninen? The Man Behind Beyond the Wrench

In this special episode, the tables turn as Beyond the Wrench host Jay Goninen takes the hot seat! Guest host and longtime friend Josh Arnold, a technician himself, interviews Jay about his roots in the family auto shop, the journey to co-founding WrenchWay, and his favorite memories from the last five years of hosting Beyond

2025-11-05T08:55:11-05:00Beyond the Wrench|

From Med School to Founding Tekmetric: Lessons in Leadership

Sunil Patel shares how his path from medical school to shop owner to Founder and CEO of Tekmetric shaped his approach to leadership. He discusses how a personal shop struggle inspired Tekmetric, why staying focused on your vertical drives success, and the leadership lessons he’s learned building a platform for automotive repair shops nationwide. Watch

2025-10-22T08:06:15-05:00Beyond the Wrench|

Hiring Under 18: Lessons From a Shop That Does It Right

John Perez, Sr. Director of Talent Acquisition at Sonic Automotive, shares how they built a junior apprenticeship program for students under 18. From earning executive buy-in to keeping kids safe in the shop, John breaks down how they’re developing the next generation of technicians by starting earlier than most. Watch the Full Episode  Show

2025-10-15T08:12:44-05:00Beyond the Wrench|

Inside the Evolving SEMA Show 2025

Tom Gattuso, Vice President of Events at SEMA, shares a behind-the-scenes look at planning the SEMA Show 2025. He talks about how the show continues to evolve, what goes into making it run smoothly, and his best advice for first-time attendees. Watch the Full Episode  Show Notes About the Episode Host: Jay Goninen, WrenchWay,

2025-10-08T07:50:29-05:00Beyond the Wrench|

Milwaukee Pipeline Series: A Look at the New Impact Wrench & Ratchet

Eric Rusch, Director of Product Marketing at Milwaukee Tool, breaks down two exciting new products technicians will love—the M12 FUEL™ Subcompact Impact Wrench and the M12 FUEL™ Gen 2 Ratchet—live at the Milwaukee Pipeline 2025 event. He shares key product features, how Milwaukee Tool has evolved to meet industry needs, and why it’s so rewarding

2025-10-01T07:40:57-05:00Beyond the Wrench|

Milwaukee Pipeline Series: Solving Shop Lighting Challenges

Jason Isaacs, Director of Product Marketing at Milwaukee Tool, dives into shop lighting—how Milwaukee Tool develops durable products, key lighting solutions for technicians, and advice on the best lights for those just starting their careers. Watch the Full Episode  Show Notes About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.com Guest: Jason Isaacs, Milwaukee Tool

2025-09-26T15:05:08-05:00Beyond the Wrench|

Milwaukee Pipeline Series: Transitioning From Technician to Shop Owner

Recorded live at Milwaukee Pipeline 2025, Chris Enright—Founder & Owner of Enright Automotive and content creator—shares his journey from technician to shop owner and the lessons learned along the way. In this episode, we dive into making the transition from tech to owner, the ROI of technician training, the power of clear communication, and more.

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