Episode Description In this week’s episode of Beyond the Wrench, we are joined by Martin Morgan, General Manager, Repair Shop Websites. Martin discusses the relationship between marketing and recruiting. He explains common marketing mistakes shops make, how to make marketing less intimidating, and traits of a great shop. Watch the Full Episode Common Marketing Mistakes
Episode Description In this week's episode of Beyond the Wrench, we are joined by Marcus Hicks, Area Manager, Ford TPS Program to discuss how dealerships can build relationships with schools. He talks about students' perceptions of the industry, how we can get parents involved, and the benefits of education. Watch the Full Episode The Difference
Episode Description In this week’s episode of Beyond the Wrench, we are joined by Sara Kerwin, Director of Marketing, WrenchWay. Sara shares how shops can get a leg up when recruiting technicians by thinking like a marketer. She talks about how to think outside the box when recruiting, provides us with recruiting tips, and discusses
Episode Description In this week’s episode of Beyond the Wrench, we are joined by Chryssa Hunlock, Service Manager, California Truck Centers. Chryssa shares with us how she became comfortable posting on social media, creating consistent content, and how she uses social media to attract more people into the industry. Watch the Full Episode Getting Comfortable
Episode Description In this week’s episode of Beyond the Wrench, we are joined by Jeff Buckley, Owner, My Father’s Shop Certified Auto Repair. Jeff is so passionate about the automotive industry and truly cares about the education and future of the automotive industry. Jeff talks with us about how he uses social media to create
Episode Description In this week’s episode of Beyond the Wrench, we are joined by Lindsey Trent, Business and Customer Development Manager, Ryder System, Inc. Jay and Lindsey sit down to discuss how to build an automotive/diesel program in schools, creating a career pathway for students, sparking kids' interest in the industry, and much more! Watch
Episode Description In this week’s episode of Beyond the Wrench, we are joined by Trip Bruce, General Manager, Halmar Friesen Racing as he shares with us amazing stories about his career and what he looks for when hiring top quality employees. “You do learn from mistakes regarding good hires and bad hires. I mean, I
Episode Description In this week’s episode of Beyond the Wrench, we are looking into the future of the automotive industry. We are joined by Joel Milne, Chief Executive Officer, RepairSmith to discuss what we can expect from the automotive industry, how we can execute these changes, and the next generation of automotive technicians. Watch the
Episode Description In this week’s episode of Beyond the Wrench, we are joined by Dan Beakey, Service Manager, Colonial South Chrysler Jeep Dodge Ram to discuss how you can use social media to show what makes your shop different. We discuss the importance of identifying what makes you unique and how that can give you
Episode Description What a great year! We want to thank everyone that has been a part of WrenchWay and Beyond the Wrench. We have exceeded our expectations, and we couldn’t have done it without your constant support. In this week’s episode of Beyond the Wrench, we are joined by Mark Wilson, Co-Founder & CEO, WrenchWay,
