Automotive shop owners and managers or anyone who hires technicians has felt the pinch of the technicians shortage. Hiring quality technicians is one of the biggest challenges shops face today. In the chaos of job boards and social media, hiring managers may have heard marketing or recruiters chirp about the importance of SEO in recruiting,
Shop culture plays a significant role in technician recruiting and retention. In a recent poll on LinkedIn, 79% of technicians said shop culture plays a huge role in their job satisfaction. In an extremely competitive job market where shops are vying for the best technicians, it’s imperative that shops are focused on creating a magnetic
Marketing can be a powerful tool not only for attracting customers to your shop or dealership but also for attracting technician candidates. Recruitment marketing works by amplifying your content to reach potential candidates at-scale. This is especially important in a market where the majority of technicians are already employed and not looking at job boards
Trying to recruit diesel mechanics? It’s tough out there. Nearly every shop is looking for qualified diesel technicians and standing out on job boards is not easy. But it’s not impossible to attract and hire diesel technicians, and we’re here to give you some helpful tips. Understanding Diesel Technicians First thing’s first, you need to
If your shop is fully staffed with technicians, consider yourself one of the lucky ones. However, good technicians are hard to come by and it takes time to find a technician that’s a good fit for your shop. As a shop owner or manager, you should always be prepared for unexpected departures to avoid reactive
Technician recruiting is about a lot more than just posting on job boards. Shops and dealerships are often looking for a quick fix—as if posting on the right job board with the right job description is going to solve decades of issues that lead to the technician shortage. If shops want to actually solve their
The automotive industry has been grappling with the shortage of skilled service technicians for years. This shortage poses a considerable threat to the revenue potential of dealerships, as the ability to service and maintain vehicles becomes increasingly critical in a market where consumers are holding onto their cars longer due to high new car prices
Generation Z, which makes up those born between the mid-1990s and the early 2010s, has been dubbed “Zoomers,” “iGeneration,” and also the “Toolbelt Generation.” With the average cost of college in the U.S. more than doubling in the 21st century, more young people are choosing alternative pathways. The number of students enrolled in vocational-focused community
Diesel technicians play a crucial role in keeping the heavy-duty industry running smoothly. In this article, we dive into some statistics surrounding this important profession—exploring everything from job satisfaction to what diesel technicians look for in an employer. Whether you're considering a career as a diesel technician or simply interested in the trends shaping this
With so many shops struggling to find and hire qualified technicians, we often see shops rushing the hiring process which, unfortunately, can lead to some poor hiring decisions. While it is normal for a new employee to take 3-6 months to adjust to a new position, there are some red flags shop owners and managers
