The technician shortage has been an ongoing challenge in the automotive and diesel industries, and unfortunately, it's not taking the summer off. In fact, the summer season often adds fuel to the fire. As temperatures rise, so does the demand for repairs and maintenance—A/C systems fail, families hit the road for vacation, and shops are
If you’re trying to hire automotive technicians, you already know how difficult—and important—it is in today’s competitive job market. With the ongoing technician shortage, shops and dealerships across the country are struggling to find and keep the talent they need to stay competitive. While there’s no silver bullet solution, there are proven strategies that can
The demand for skilled automotive and diesel technicians continues to grow—making the profession an essential part of the workforce. However, like many industries, automotive and diesel repair and maintenance faces unique challenges when it comes to job satisfaction, recruitment, and retention. In this article, we’ll dive into key statistics from the 2025 Voice of Technician
As we move into the holiday season, hiring tends to slow down. But that doesn’t mean your shop’s recruiting efforts should pause—even if your shop is fully staffed. The end of the year is a natural time for technicians to reflect on their careers and start considering resolutions for the year ahead, which could include
With the average age of technicians exceeding 40 years old, the aging technician population poses a significant challenge for shops and hiring managers who are already struggling with the technician shortage. It is more important than ever for shops to make a concerted effort to recruit young technicians before even more of their existing technicians
Over half of job seekers believe they have the upper hand in the job market, and this number is even higher in the automotive and diesel industries. Shops and dealerships can’t afford to make mistakes when it comes to hiring. Whether you're actively hiring or not, now is the time to evaluate your hiring process.
Automotive shop owners and managers or anyone who hires technicians has felt the pinch of the technicians shortage. Hiring quality technicians is one of the biggest challenges shops face today. In the chaos of job boards and social media, hiring managers may have heard marketing or recruiters chirp about the importance of SEO in recruiting,
Shop culture plays a significant role in technician recruiting and retention. In a recent poll on LinkedIn, 79% of technicians said shop culture plays a huge role in their job satisfaction. In an extremely competitive job market where shops are vying for the best technicians, it’s imperative that shops are focused on creating a magnetic
Marketing can be a powerful tool not only for attracting customers to your shop or dealership but also for attracting technician candidates. Recruitment marketing works by amplifying your content to reach potential candidates at-scale. This is especially important in a market where the majority of technicians are already employed and not looking at job boards
Trying to recruit diesel mechanics? It’s tough out there. Nearly every shop is looking for qualified diesel technicians and standing out on job boards is not easy. But it’s not impossible to attract and hire diesel technicians, and we’re here to give you some helpful tips. Understanding Diesel Technicians First thing’s first, you need to
