With 79% of job applicants using social media in their job search, it is imperative for shops to post and share their technician job openings on websites like Facebook, LinkedIn, and Instagram. Sounds easy enough, right? Well, kind of. It turns out there are several ways to find technicians on social media, and of course,
I knew I was in for a good conversation when four different representatives from Checkered Flag excitedly hopped on a call to chat about how much they love their WrenchWay Top Shop pages. Let me tell you—they did not disappoint. Checkered Flag has a centralized HR team that gets pulled in a lot of different
We talk to many shops and when we ask what their biggest current challenge is right now the majority of them tell us it is hiring technicians. Unfortunately, what we most often find is that when you look at the shop’s web presence, including their website, Google Business Profile, Facebook and other social media, you
Often times when shops are asked what makes them unique, they answer with one of the following: “We pay competitively.” “We have a great reputation.” “We’ve got a great culture.” Those answers are great, but are honestly too generic to resonate with technicians. Technicians are hard to find, and those that are out there are
Dealerships everywhere are having to rethink and get creative with their recruiting strategies in order to attract technicians. The growing shortage of technicians has led to a fight for attention between shops for the 5% of technicians who are actively looking for jobs on major job boards like Indeed, ZipRecruiter, etc. Most recruiting strategies end there—completely
We’ve worked with shops and dealerships across the country to help them find mechanics to hire. When it comes to the number of applicants they get, there are some factors that shops simply cannot control (i.e., location, etc.). However, there are far more ways shops can influence the number of applicants they receive. One of
Shops and dealerships know they need to be doing more to recruit technicians, but their recruiting strategies often fall flat. The truth is the best recruiting strategies in the world will not be successful without a champion. What is a Champion? A champion is a person who takes ownership and leads a project or initiative
Shops may think their websites only need to appeal to their customers. However, shops whose websites only speak to consumers are missing out on attracting a primary power behind what keeps their customers coming back—their technicians. Let’s look at how shops can use their websites to not only attract customers, but also recruit technicians. Career
This article was originally published on the Shop-Ware blog. Hiring for one auto repair shop is hard enough. But, hiring for shops with multiple locations? Even harder. Between navigating customer relations, hiring, training, managing employees, overseeing inventory, and maintaining compliance standards, service managers have a lot on their plates. Hiring, although very important, is only
Introduction: Why is it So Hard to Find Technicians? Shop owners and people in charge of hiring are all too familiar with the struggle of finding technicians. The technician shortage is not a new issue. However, it is becoming more urgent for shops to take action. The statistics vary, but the Bureau of Labor Statistics
