Building Trust Between Shops & Customers
Marc Poulsen, National Accounts Manager, shares how AutoNet TV helps shops build trust with customers and why it’s essential. Learn why showcasing ASE-certified technicians matters, the public’s misconceptions about the technician role, and the challenges of explaining maintenance and complex repairs to customers. Note: We experienced a small technical issue
Building Future Technicians with Tom Wood University
Bill Demaree and Aaron Blount join us to share how Tom Wood University brings high school students into the dealership for hands-on automotive learning. They discuss the “why” behind the program, the importance of ownership support in building a marketplace of future technicians, and how they structure the curriculum to
WrenchWay & ASE Launch the 3rd Annual Voice of Technician Survey
WrenchWay and ASE are very excited to announce the 3rd annual Voice of Technician Survey is now open! About the Survey The purpose of this survey is to gather feedback about what it’s like to work in the automotive, diesel, and collision industries and identify opportunities for improvement. The survey
Who Is Jay Goninen? The Man Behind Beyond the Wrench
In this special episode, the tables turn as Beyond the Wrench host Jay Goninen takes the hot seat! Guest host and longtime friend Josh Arnold, a technician himself, interviews Jay about his roots in the family auto shop, the journey to co-founding WrenchWay, and his favorite memories from the last
From Med School to Founding Tekmetric: Lessons in Leadership
Sunil Patel shares how his path from medical school to shop owner to Founder and CEO of Tekmetric shaped his approach to leadership. He discusses how a personal shop struggle inspired Tekmetric, why staying focused on your vertical drives success, and the leadership lessons he’s learned building a platform for
Hiring Under 18: Lessons From a Shop That Does It Right
John Perez, Sr. Director of Talent Acquisition at Sonic Automotive, shares how they built a junior apprenticeship program for students under 18. From earning executive buy-in to keeping kids safe in the shop, John breaks down how they’re developing the next generation of technicians by starting earlier than most. Watch
Back-to-School 2025 Recap: Growing the School Assist Network
For years, our industry has struggled with one simple but critical challenge: there’s no single, reliable way to find and connect with every automotive, diesel, and collision program across the country. Information is scattered, outdated, and often impossible to verify—making it harder for shops and schools to work together. At
Inside the Evolving SEMA Show 2025
Tom Gattuso, Vice President of Events at SEMA, shares a behind-the-scenes look at planning the SEMA Show 2025. He talks about how the show continues to evolve, what goes into making it run smoothly, and his best advice for first-time attendees. Watch the Full Episode Show Notes About the
Milwaukee Pipeline Series: A Look at the New Impact Wrench & Ratchet
Eric Rusch, Director of Product Marketing at Milwaukee Tool, breaks down two exciting new products technicians will love—the M12 FUEL™ Subcompact Impact Wrench and the M12 FUEL™ Gen 2 Ratchet—live at the Milwaukee Pipeline 2025 event. He shares key product features, how Milwaukee Tool has evolved to meet industry needs,
Milwaukee Pipeline Series: Solving Shop Lighting Challenges
Jason Isaacs, Director of Product Marketing at Milwaukee Tool, dives into shop lighting—how Milwaukee Tool develops durable products, key lighting solutions for technicians, and advice on the best lights for those just starting their careers. Watch the Full Episode Show Notes About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.com