Dara Goroff, Vice President of Planning & Industry Talent Programming at I-CAR, discusses findings from their recent collision technician survey and efforts to promote collision careers. Key takeaways include the importance of gathering anonymous staff feedback, listening to their needs, and being prepared to make changes based on their input.

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Show Notes

About Our Guest

Dara Goroff
Vice President of Planning & Industry Talent Programming, I-CAR
dara.goroff@i-car.com

About Our Host

Jay Goninen
Co-Founder & President, WrenchWay
jayg@wrenchway.com | 608.716.2122

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ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

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