How ASE is Shaping Automotive Education

Jennifer Holland, Assistant Vice President of Marketing at ASE, walks us through the incredible growth ASE has experienced over the years as a staple in the automotive industry. She highlights how ASE has reimagined its marketing efforts, gives an inside look at the organization today, and shares the impact their annual Instructor Training Conference has on helping instructors stay current with training and build their professional network.

Learn more about the 2025 ASE Instructor Training Conference on July 21-24: https://aseeducationfoundation.org/events/ase-instructor-training-conference

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Show Notes

About Our Guest

Jennifer Holland
Assistant Vice President of Marketing, ASE
jholland@ase.com

Sponsor

National Institute for Automotive Service Excellence (ASE)

About Our Host

Jay Goninen
Co-Founder & President, WrenchWay
jayg@wrenchway.com | 608.716.2122

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: