SEO Strategies for Technician Recruitment
Automotive shop owners and managers or anyone who hires technicians has felt the pinch of the technicians shortage. Hiring quality technicians is one of the biggest challenges shops face today. In the chaos of job boards and social media, hiring managers may have heard marketing or recruiters chirp about the
Advances in Auto Body
Jason Garfoot, Global Portfolio Manager at 3M, started by custom painting motorcycle helmets for friends, which sparked his passion for the body and paint industry. Now at 3M, he is exploring “the science of why,” and gathering insights from forward-thinking industry leaders to continue to drive progress. Watch the Full
Effective Time Management Strategies for Technicians
A technician’s time directly impacts their earnings, especially for flat rate mechanics, making efficiency crucial. In a recent WrenchWay Shop Talk poll, 45% of technicians said they are constantly looking for ways to reduce time spent on jobs—while still maintaining quality—in order to maximize productivity. To gather valuable time management
Inspiring the Next Gen of Technicians
Ryan Marrinan, Body Repair Trainer at the 3M Collision Repair Academy, began as a technician. Now, he helps shape future technicians by inspiring young people about automotive technology—explaining the “why” behind engineers’ designs and teaching technicians of all experience levels. Watch the Full Episode Show Notes About Our Guest
How to Build a Magnetic Shop Culture to Attract & Retain Technicians
Shop culture plays a significant role in technician recruiting and retention. In a recent poll on LinkedIn, 79% of technicians said shop culture plays a huge role in their job satisfaction. In an extremely competitive job market where shops are vying for the best technicians, it’s imperative that shops are
Customer Care in the Service Drive
Deron Lundgren, Zone Retailer Aftersales Manager at Subaru of America, shares strategies for improving customer relationships and driving new business. He discusses techniques such as evaluating inbound calls, using role-playing for team coaching, and conducting clear communication with customers to enhance the service experience. Watch the Full Episode Show
7 Ways to Recognize Technicians—Boosting Retention & Recruitment
In the fast-paced world of service, technicians are the unsung heroes who keep shops running smoothly. Their hard work, skill, and dedication deserve recognition and celebration. In fact, a recent employee survey found that 85% of employees believe management should reward outstanding performance whenever it occurs. Appreciating and rewarding technicians
Understanding ADAS
Jay "Joern" Aebert, Master Technician, breaks down Advanced Driver Assistance Systems (ADAS)—simplifying everything from setting up ADAS in your shop and mastering the core knowledge needed to operate the technology, to creating the ideal space and environment for repairs. Watch the Full Episode Show Notes About Our Guest Jay
WrenchWay & ASE Launch 2024 Voice of Technician Survey
The 2024 Voice of Technician Survey is closed as of October 4, 2024. WrenchWay and ASE are very excited to announce the 2nd annual Voice of Technician Survey is now open! Last year, we introduced the Voice of Technician survey to gather feedback from automotive and diesel technicians, along with
Making Technician Training Accessible
David Boyes, President of Today’s Class, joins us to discuss how their company has made training more accessible for today’s technicians. Today’s Class focuses on the automotive aftermarket by creating personalized learning paths, adapting to ongoing industry advancements, and offering concise lessons that users can easily retain and build upon.









