What Makes Technician Recruiting Successful? Find Your Champion
Shops and dealerships know they need to be doing more to recruit technicians, but their recruiting strategies often fall flat. The truth is the best recruiting strategies in the world will not be successful without a champion. What is a Champion? A champion is a person who takes ownership and
A Marketer’s Guide to Recruiting ft. Sara Kerwin, WrenchWay
Episode Description In this week’s episode of Beyond the Wrench, we are joined by Sara Kerwin, Director of Marketing, WrenchWay. Sara shares how shops can get a leg up when recruiting technicians by thinking like a marketer. She talks about how to think outside the box when recruiting, provides us
Need Technicians? Create an Employee Referral Program
When you are looking for a new employee, where is your first spot to start looking? Job boards? Recruiters? You already know what you are looking for: a well trained, hard working, quality employee. Do you already have one of those? Guess what? Normally employees have friends that are just
How Shops Can Use Their Website to Recruit Technicians
Shops may think their websites only need to appeal to their customers. However, shops whose websites only speak to consumers are missing out on attracting a primary power behind what keeps their customers coming back—their technicians. Let’s look at how shops can use their websites to not only attract customers,
How Shops Can Use Employer Marketing to Recruit Technicians
Recruiting technicians is difficult when everyone is hiring. It’s time for shops and dealerships to think about recruiting differently. Recruiting is more than just posting on job boards. At WrenchWay, we work with shops and dealerships across the country, and we know the shops who are successfully recruiting technicians in
Boosting the Industry Through Social Media, ft. Chryssa Hunlock, California Truck Centers
Episode Description In this week’s episode of Beyond the Wrench, we are joined by Chryssa Hunlock, Service Manager, California Truck Centers. Chryssa shares with us how she became comfortable posting on social media, creating consistent content, and how she uses social media to attract more people into the industry. Watch
VIP Tires & Service: Changing Technicians’ Perception of the Shop
With over 59 shops in northern New England and almost 500 employees, VIP Tires & Service is a tire and automotive service business with a mission to earn a customer for life. What started in 1958 as a high performance auto parts store has since evolved into a premium provider
Why Technicians Ghost Shops & How Shops Can Manage Ghosting
It happens to everyone who is in charge of hiring for a shop or dealership... After sorting through countless resumes from technicians who just don’t have the right (or any) qualifications for the position you’re hiring for, that perfect A tech resume comes across your desk. You can’t get your
Technician Spotlight Series: Heather H.
Location: Charlotte, North Carolina Experience: 12 Years Job Title: Automotive Technician for Hyundai World Rally Test Team Here at WrenchWay, we are always working to think of new and creative ways to share the knowledge, skill level, and hard work it takes to be an automotive technician. This is why
How the Right Auto Shop SMS Helps with Staff Retention
We’ve said it before and we’ll say it again: Top techs want top technology. By giving them the best auto shop SMS, you eliminate many workplace hassles that lead them to consider quitting. You cannot expect tech-savvy people to come aboard and adopt a paper-based system or one that has