Joe Hamilton, President & CEO of Vortex Optics, helped build one of the outdoor industry’s most recognized and fiercely loyal brands by treating service as a competitive weapon, not an afterthought. In this episode, Joe unpacks the CARE Movement (Create A Rare Experience), why hiring people who already share your values is the foundation of delivering it, and why being genuinely human is the rarest advantage a business can have in 2026.
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Show Notes
About the Episode
- Host: Jay Goninen, WrenchWay, jayg@wrenchway.com
- Guest: Joe Hamilton, Vortex Optics, jhamilton@vortexoptics.com
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