Brooke English Guy, General Manager of Coastal Chevrolet Cadillac and Coastal Nissan in Pawleys Island, SC, breaks down how a third-generation family dealership built a culture technicians actually want to stay in. In this episode, she covers how a compressed 3-day work week reshaped technician recruitment and retention, why she hires for humility, hunger, and people skills over experience, and how she grew past early imposter syndrome to thrive in the car business.
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Quick note — you may notice some video lag in this episode due to technical difficulties. Thanks for bearing with us, and enjoy!
Show Notes
About the Episode
- Host: Jay Goninen, ASE, jgoninen@ase.com
- Guest: Brooke English Guy, Coastal Chevrolet Cadillac and Coastal Nissan, brooke@coastalsaves.com
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- Building Technicians From the Ground Up ft. Todd Ainsworth, Swedish Automotive, Inc. & NWACA
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