Joe Toscano, Founder & CEO of Service Stories, returns to show how his AI platform turns everyday repair orders into ready-to-publish content. In this episode, he covers why he built Service Stories after burning out on social media himself, why voice and AI search are changing how customers find shops, and the growing impact of your shop’s Google Business Profile.
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Show Notes
About the Episode
- Host: Jay Goninen, ASE, jgoninen@ase.com
- Guest: Joe Toscano, Service Stories, joe@servicestories.com
Links & Resources
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- Episode Sponsor: Jasper Engines & Transmissions
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ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:
- ASE Connects Memberships for Shops & Dealers (Free trial for shops until 12/31/26)
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Other Episodes & Content You May Like
- Shop Software 101 ft. Joe Toscano, Service Stories
- AI is Rewriting the Rules for Diesel Repair ft. Trent Broberg, Fullbay
- Social Media, Creating Content, & Working With Schools ft. Jeff Buckley, My Father’s Shop Certified Auto Repair
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